President Award Click here CAREER Click here Online Programmes Click here

President Award Click here CAREER Click here Online Programmes Click here

ADMISSION ENQUIRY- 2025
ADMISSION ENQUIRY - 2025
BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT) (Hons.)
Program Outcome
- PO 1 Create an understanding of the basic concept of business management (Domain Knowledge)
- PO 2 Develop a capability to practice and demonstrate the gathered knowledge (Communication and Professionalism)
- PO 3 Understand and resolve inter-personal dynamics (Leadership and Team Spirit)
- PO 4 Make appropriate decisions in a given business situation (Decision Making)
- PO 5 Serve society with upmost integrity (Business Ethics and Socialism)
- PO 6 Start and / or Manage business successfully (Entrepreneurship)
- PO 7 Apply the various concepts, theories and models in the area of marketing.
- PO 8 Help the students to enhance their employability for jobs in the area of marketing.
PSO
- PSO 1 Demonstrate critical thinking skills in understanding marketing issues and problems related to business firm.
- PSO 2 Acquire fundamental knowledge of designing marketing strategies.
- PSO 3 Understand and analyse a complex set of marketing problems.
- PSO 4 Strengthen customer relationship management in emerging business economy.
- PSO 5 Apply selling skills in a clear, concise, coherent and professional manner in dynamic business milieu.
- PSO 6 Identify the internal and external influences on consumer behavior, understand the processes of consumer decision making.