Schedule Online Admission Counselling Meeting with Us
Apply Now - 2025
Award Image
Award Image
Award Image
Award Image
Award Image
Award Image
Award Image
Award Image
Award Image
Award Image

BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT) (Hons.)

Program Outcome

  • PO 1    Create an understanding of the basic concept of business management (Domain Knowledge)
  • PO 2    Develop a capability to practice and demonstrate the gathered knowledge (Communication and Professionalism)
  • PO 3    Understand and resolve inter-personal dynamics (Leadership and Team Spirit)
  • PO 4    Make appropriate decisions in a given business situation (Decision Making)
  • PO 5    Serve society with upmost integrity (Business Ethics and Socialism)
  • PO 6    Start and / or Manage business successfully (Entrepreneurship)
  • PO 7    Apply the various concepts, theories and models in the area of marketing.
  • PO 8    Help the students to enhance their employability for jobs in the area of marketing.

PSO

  • PSO 1    Demonstrate critical thinking skills in understanding marketing issues and problems related to business firm.
  • PSO 2    Acquire fundamental knowledge of designing marketing strategies.
  • PSO 3    Understand and analyse a complex set of marketing problems.
  • PSO 4    Strengthen customer relationship management in emerging business economy.
  • PSO 5    Apply selling skills in a clear, concise, coherent and professional manner in dynamic business milieu.
  • PSO 6    Identify the internal and external influences on consumer behavior, understand the processes of consumer decision making.