BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT) (Hons.)

• PO 1    Create an understanding of the basic concept of business management (Domain Knowledge)
• PO 2    Develop a capability to practice and demonstrate the gathered knowledge (Communication and Professionalism)
• PO 3    Understand and resolve inter-personal dynamics (Leadership and Team Spirit)
• PO 4    Make appropriate decisions in a given business situation (Decision Making)
• PO 5    Serve society with upmost integrity (Business Ethics and Socialism)
• PO 6    Start and / or Manage business successfully (Entrepreneurship)
• PO 7    Apply the various concepts, theories and models in the area of marketing.
• PO 8    Help the students to enhance their employability for jobs in the area of marketing.

PSO

• PSO 1    Demonstrate critical thinking skills in understanding marketing issues and problems related to business firm.
• PSO 2    Acquire fundamental knowledge of designing marketing strategies.
• PSO 3    Understand and analyse a complex set of marketing problems.
• PSO 4    Strengthen customer relationship management in emerging business economy.
• PSO 5    Apply selling skills in a clear, concise, coherent and professional manner in dynamic business milieu.
• PSO 6    Identify the internal and external influences on consumer behavior, understand the processes of consumer decision making.