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ADMISSION ENQUIRY- 2024
ADMISSION ENQUIRY - 2024
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Faculty of Management Studies
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BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT) (Hons.)
Program Details
The BBA (Marketing Management) Progaram is a 4 years (8 Semesters) Full Time Bachelor of Business Administration (Marketing Management) Degree Program.
Fees
Tuition Fees
₹ 60000 /- per year
Contact No.:
+91- (M) 6352332506
admission.vmpcms@ganpatuniversity.ac.in
For International Students
Fee for SAARC & OTHER ASIAN | ₹ 60000 |
Fee For International | $ 2000 |
Eligibility
Any student who has studied through English / Hindi / Gujarati Medium and has passed HSCE (i.e. 12th Standard) Examination in Science or General stream with English as one of the subjects from any recognized Board can join BBA (MM) (Hons.) Program.
The medium of instruction is "English" A student is required to fulfill the attendance criteria of minimum 75% as per university norms, failing of which, the student will not be eligible for appearing in the examination.
Program Outcome
- PO 1 Create an understanding of the basic concept of business management (Domain Knowledge)
- PO 2 Develop a capability to practice and demonstrate the gathered knowledge (Communication and Professionalism)
- PO 3 Understand and resolve inter-personal dynamics (Leadership and Team Spirit)
- PO 4 Make appropriate decisions in a given business situation (Decision Making)
- PO 5 Serve society with upmost integrity (Business Ethics and Socialism)
- PO 6 Start and / or Manage business successfully (Entrepreneurship)
- PO 7 Apply the various concepts, theories and models in the area of marketing.
- PO 8 Help the students to enhance their employability for jobs in the area of marketing.
PSO
- PSO 1 Demonstrate critical thinking skills in understanding marketing issues and problems related to business firm.
- PSO 2 Acquire fundamental knowledge of designing marketing strategies.
- PSO 3 Understand and analyse a complex set of marketing problems.
- PSO 4 Strengthen customer relationship management in emerging business economy.
- PSO 5 Apply selling skills in a clear, concise, coherent and professional manner in dynamic business milieu.
- PSO 6 Identify the internal and external influences on consumer behavior, understand the processes of consumer decision making.
Program Educational Objectives (PEO)
- PEO 1 Make students understood basics of management, accounting and communication
- PEO 2 Maintain a commitment to lifelong learning, staying abreast of evolving business trends and practices to remain relevant and effective.
- PEO 3 Equip the students with the necessary knowledge, skills, and experiences to thrive in various business roles across different industries.
- PEO 4 Give professional education and training to the students of management & entrepreneurship to exploit ever growing opportunities in the field of management.
- PEO 5 Build the wide range of knowledge in the areas of management, accounting concepts and techniques to meet the current and future requirement of the industry.
- PEO 6 Help students to become good citizens with a strong value system and ethics.
Syllabus
Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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Fundamental of Management (MM) | Regular | 1A01FOM | 4 | MM |
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Principles of Economics (MM) | Regular | 1A02POE | 4 | MM |
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Foundation of Accounting (MM) | Regular | 1A03FOA | 4 | MM |
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Foundation of Statistics (MM) | Regular | 1A04FOS | 4 | MM |
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Critical Thinking for Manager (MM) | Open | 1B05CTM | 4 | MM |
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Basic Communicatio n Skills (MM) | Open | 1B06BCS | 2 | MM |
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Basic Communication Skills (MM) | Regular | BSEC101 | 2 | NEW SYLLABUS |
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Digital Fluency (MM) | Regular | BAEC102 | 2 | NEW SYLLABUS |
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Foundation of Accounting (MM) | Regular | BGEN103 | 4 | NEW SYLLABUS |
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Foundation of Statistics (MM) | Regular | BGEN104 | 4 | NEW SYLLABUS |
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Fundamentals of Management (MM) | Regular | BGEN105 | 4 | NEW SYLLABUS |
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Indian Culture and Science (MM) | Regular | BVAC101 | 2 | NEW SYLLABUS |
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Principles of Economics (MM) | Regular | BGEN101 | 4 | NEW SYLLABUS |
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Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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Marketing Management (MM) | Regular | 2A01MAM | 4 | MM |
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Organizational Behavior (MM) | Regular | 2A02ORB | 4 | MM |
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Financial Statement Analysis (MM) | Regular | 2A03FSA | 4 | MM |
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Business Statistics (MM) | Regular | 2A04BUS | 4 | MM |
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Business Communication (MM) | Open | 2B05BUC | 4 | MM |
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Foundation of Computer Application (MM) | Open | 2B06FCA | 2 | MM |
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Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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Marketing Management (MM) | Regular | 2A01MAM | 4 | MM |
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Human Resource Management (MM) | Regular | 3A01HRM | 4 | MM |
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Financial Management (MM) | Regular | 3A02FIM | 4 | MM |
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Sales and Distribution Management (MM) | Regular | 3A04SDM | 4 | MM |
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Advertising Management (MM) | Regular | 3A05ADM | 4 | MM |
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Advanced Computer Application (MM) | Regular | 3B06ACA | 2 | MM |
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Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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Business Law (MM) | Regular | 4A01BUL | 4 | MM |
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Business Research Methods (MM) | Regular | 4A02BRM | 4 | MM |
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Brand Management (BBA MM) | Regular | 4A04BMT | 4 |
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Rural Management (BBA MM) | Regular | 4A05RUM | 4 |
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Disaster Management (MM) | Open | 4B06DIM | 4 | MM |
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Project – Company Analysis (MM) | Regular | 4A03PCA | 4 | MM |
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Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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Production and Operation Management (MM) | Regular | 5A01POM | 4 | MM |
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Taxation (MM) | Regular | 5A02TAX | 4 | MM |
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Basic Econometric (MM) | Regular | 5A03BAE | 4 | MM |
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Retail Marketing Management (MM) | Regular | 5A04RMM | 4 |
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Consumer Behavior (BBA MM) | Regular | 5A05COB | 4 |
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Business Ethics and Corporate Governance (G/F/M/B) | Regular | 5A06BEG | 4 |
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Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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Business Analytics (MM) | Regular | 6A01BUA | 4 |
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International Business Strategy (MM) | Regular | 6A02IBS | 4 |
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International Marketing Management (MM) | Regular | 6A03IMM | 4 |
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Digital Marketing (MM) | Regular | 6A04DIM | 4 |
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Marketing Research Project (MM) | Regular | 6A05MRP | 4 |
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Problem Solving Technique (MM) | Open | 6B06PST | 4 |
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