Page 69 - 2018

M.Phil
(Social Science & Humanity)
A STUDY ON CUSTOMER PREFERENCE FOR LIFE INSURANCE
POLICY IN NORTH GUJARAT REGION

M.Phil. Scholar : Mumbaigara Sayema m.
Research Supervisor : Dr. K.M.Chudasama

Regi. No.: 17055131002
Abstract :
The study determines the Life Insurance Policy for Customers references in the regions
of North Gujarat. The policies of Life Insurance by the government have seen a great
improvement for the consumers for their growth as well as the financial infrastructure
have been touched and influenced by the process of liberalization and globalization in
India. By evaluating, customer satisfaction of life insurance products, branch office
services, and pre-sale and post-sale services of agents, LIC can improve its products and
services. Certain officers were also reluctant to disclose information. Every company has
recognized the need for shifting from a traditional strategy to survive in the market. It is in
this context, the process of CRM has been adopted by all private and public sector
insurance companies as well. CRM technologies and campaign management tools are
maturing and finding wider adoption with large insurance companies.
Key-Words: Customer Preference, Life Insurance Policy, Customer Relationship
Management, Liberalization and Globalization, Life insurance products

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