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M.Phil
(Social Science & Humanity)
A STUDY ON ADOPTION OF INTERNET BANKING AMONG CUSTOMERS
OF PUBLIC AND PRIVATE SECTOR BANKS IN NORTH GUJARAT AFTER
DEMONE- TIZATION
M.Phil. Scholar : Raval Krunal K.
Research Supervisor : Dr. Rajesh Kiri

Regi. No.: 17055131004
Abstract :
The purpose of this study is to understand that which factors significantly influence the
adoption of the internet banking among the customers of public sector bank and private
sector banks after demonetization in North Gujarat. The factors in this study was
perceived usefulness, perceived ease of use, social influence, awareness of internet
banking, quality of internet connection and computer self-efficacy are primary
determinants of the attitude toward the use of internet banking in the North Gujarat. The
attitude toward the use of internet banking can be used to predict the intention to use
internet banking by users. Adoption of internet banking by the consumers of the banking
sectors are increasing in the present era and it was done because of the support of the
various banking sectors and government of India. The study was reviewed the past
literatures in the field of the adoption of the internet banking among the consumers of the
public and private sectors banks around the world. Also, it can be seen that there are
various studies related to adoption of the internet banking has been done in India. After
the review of literature on hand, data collection was done for the sampling method
through questionnaires. The primary data collection was done for the methodology and
collection. The data was collected though questionnaires from various people over the
regions in the North Gujarat. After the data collection use this data for the data analysis
of the study. After the data analysis in the results there are some suggestions are given
and the limitations are also discussed in the study.

Key-Words: Adoption, Internet Banking, Public and Private Sector Banks, Demonetization,
Self-efficacy

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