Page 40 - 2020

M.Phil.
(Social Sciences & Humanities)
AN EMPIRICAL STUDY TO MEASURE VIEWER’S
PREFERENCE TOWARDS WEB SERIES

Ph.D. Scholar : Gianchandani Damini Hareshkumar
Research Supervisor : Dr. Suraj M. Shah

Regi. No.: 19055131001
Abstract :
The study is about the Viewers Preference towards web series shows run on Internet
online channels Like Netflix, Amazon prime, YouTube, Alt Balaji, Eros, Cheers, Hot star
etc among the Young adults (18-35) of Gujarat. Web TV shows offer something that the
mainstream Soaps just don't. Web series are heavy on content rather than melodrama.
But content is not the only reason why web series have been successful in grabbing our
eyeballs, they have also made it a point to quench our thirst for diverse subject and
issues. The rise in the popularity of the Internet and improvements the accessibility and
affordability of high speed broadband and streaming video technology meant that
producing and distributing a web series became a feasible alternative to "traditional"
series production, which was formerly mostly done for broadcast and cable TV. In
comparison with traditional TV series production, web series are less expensive to
produce. Web series can be distributed directly from the producers' websites, through
streaming services such as Netflix, Ullu , Hoichoi, Altbalaji ,TVF, VB on the web, Viu and
Hulu, or via online video sharing websites such as YouTube, Vimeo or Koldcast.All age
groups have now Turn off their television sets. In fact, had thrown them out. Instead, tune
into Web series which gave them a breather from contrived saas-bahu weepathons on
cable networks.

Web series, which have made their mark in India, break free from staid television
formats— there are no time frames to follow, no censorship issues, and women don’t turn
into snakes. “Close to 70 per cent of the Indian population is young, and a bulk of them is
online. So, the Web is not just a distribution platform to put up existing material; you need
fresh content to stay relevant and survive,” According to a report by KPMG in India and
Eros Now, India's online video market will have more than 500 million online video
subscribers by 2023. It also pointed out that all the OTT platforms are investing heavily in
the creation of original content.

Aims:
1) To find out Variables that affects Viewers with reference to web series.

2) To measure Viewers preferences towards web series with reference to Young
adults (18-35).

Key Words: web series, Preferences, among Young adults (18-35), no censorship, and
alternative to traditional concept and no time Frame.
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