BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT) GUNI

Course Details

The BBA (Marketing Management) Progaram is a 3 years (6 Semesters) Full Time Bachelor of Business Administration (Marketing Management) Degree Program.

Fee and Institute

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Institute Name

Ganpat University-V. M. Patel College of Management Studies

Tuition Fees

₹ 60000 /- per year

Contact No.:

+91- (M) 9427319439
+91- (M) 9265061501

Email

admission.vmpcms@ganpatuniversity.ac.in

Intake

30

For International Students

Fee for SAARC & OTHER ASIAN	₹ 60000
Fee For International	$ 2000

Eligibility

Any student who has studied through English / Hindi / Gujarati Medium and has passed HSCE (i.e. 12th Standard) Examination in Science or General stream with English as one of the subjects from any recognized Board can join BBA (MM) Program.

The medium of instruction is "English" A student is required to fulfill the attendance criteria of minimum 75% as per university norms, failing of which, the student will not be eligible for appearing in the examination.

Programme Outcome

To create an understanding of the basic concept of marketing management and business management (Domain Knowledge)
Develop a capability to practice and demonstrate the gathered knowledge (Communication and Professionalism)
Students will able to understand and resolve inter-personal dynamics (Leadership and Team Spirit)
Students will be able to do make appropriate decisions in a given business situation (Decision Making)
Students will be able to serve society with upmost integrity (Business Ethics and Socialism)
Students will be able to manage business successfully (Entrepreneurship)

Programme Educational Objectives (PEO)

Teaching core concepts of marketing and the role of marketing in business and society.
To understand how organizations identify customers and their wants/needs.
To comprehend marketing decisions, based upon the combination of product, price, promotion, and distribution elements. In this course, you will study consumer and industrial markets and understand the value of the marketing mix in the marketing planning process.
To understand marketing is carried out by an organization to meet the requirements of domestic and international buyers, both households and businesses, within the bounds of ethics and the legal environment.
To apply key frameworks and methods, and develop analytical skills to solve marketing problems.
To provide you with a firm foundation in marketing theory and marketing lexicon.

Syllabus

Subject Name	Subject Type	Subject Code	Subject Credit	Attachments
Fundamental of Management(G/F/M)	regular	1A01FOM	4	Read More
Principles of Economics(G/F/M)	regular	1A02POE	4	Read More
Foundation of Accounting(G/F/M)	regular	1A03FOA	4	Read More
Foundation of Statistics(G/F/M)	regular	1A04FOS	4	Read More
Critical Thinking for Manager(G/F/M)	regular	1B05CTM	4	Read More
Basic Communication Skills(G/F/M)	regular	1B06BCS	2	Read More

Subject Name	Subject Type	Subject Code	Subject Credit	Attachments
Marketing Management(G/F/M)	regular	2A01MAM	4	Read More
Organizational Behavior(G/F/M)	regular	2A02ORB	4	Read More
Financial Statement Analysis(G/F/M)	regular	2A03FSA	4	Read More
Business Communication(G/F/M)	open	2B05BUC	4	Read More
Foundation of Computer Application(G/F/M)	open	2B06FCA	2	Read More
Business Statistics(G/F/M)	regular	2A04BUS	4	Read More

Subject Name	Subject Type	Subject Code	Subject Credit	Attachments
Human Resource Management(G/F/M)	regular	3A01HRM	4	Read More
Financial Management(G/F/M)	regular	3A02FIM	4	Read More
Management Accounting for Managers(G/F/M)	regular	3A03MAM	4	Read More
Sales and Distribution Management(MM)	regular	3A04SDM	4	Read More
Advertising Management( MM)	regular	3A05ADM	4	Read More
Advanced Computer Application(G/F/M)	open	3B06ACA	2	Read More

Subject Name	Subject Type	Subject Code	Subject Credit	Attachments
BUSINESS LAW(G/F/M)	regular	4A01BUL	4	Read More
BUSINESS RESEARCH METHODS(G/F/M)	regular	4A02BRM	4	Read More
BUSINESS ETHICS AND CORPORATE GOVERNANCE(G/F/M)	regular	4A03BEG	4	Read More
Brand Management (BBA MM)	regular	4A04BMT	4	Read More
Rural Management (BBA MM)	regular	4A05RUM	4	Read More
DISASTER MANAGEMENT(G/F/M)	regular	4B06DIM	4	Read More

Subject Name	Subject Type	Subject Code	Subject Credit	Attachments
Production and Operation Management(GEN/FS/MM)	regular	5A01POM	4	Read More
Taxation (GEN/FS/MM)	regular	5A02TAX	4	Read More
Basic Econometric(GEN/FS/MM)	regular	5A03BAE	4	Read More
Retail Marketing Management (MM)	regular	5A04RMM	4	Read More
Project – Company Analysis (MM)	regular	5A06PCA	4	Read More
Consumer Behavior (BBA MM)	regular	5A05COB	4	Read More

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BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT)