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Announcement of the Hon. President Award for the 'Staff Excellence' and Hon. Director General Award for 'Student Achievements' for the academic year of 2020-2021 and 2021-22 Click here Recruitment for Homoeopathy Care & Hospital, Insti. of Homoeopathy, Nursing and Physiotherapy Click here Ph.D. Admission 2023 Click here
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ADMISSION ENQUIRY - 2023
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BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT)
Course Details
Fee and Institute
Institute Name
Ganpat University-V. M. Patel College of Management Studies
Tuition Fees
₹ 60000 /- per year
Contact No.:
+91- (M) 9427319439
+91- (M) 9265061501
admission.vmpcms@ganpatuniversity.ac.in
Intake
30
For International Students
Fee for SAARC & OTHER ASIAN | ₹ 60000 |
Fee For International | $ 2000 |
Eligibility
Programme Outcome
- To create an understanding of the basic concept of marketing management and business management (Domain Knowledge)
- Develop a capability to practice and demonstrate the gathered knowledge (Communication and Professionalism)
- Students will able to understand and resolve inter-personal dynamics (Leadership and Team Spirit)
- Students will be able to do make appropriate decisions in a given business situation (Decision Making)
- Students will be able to serve society with upmost integrity (Business Ethics and Socialism)
- Students will be able to manage business successfully (Entrepreneurship)
Programme Educational Objectives (PEO)
- Teaching core concepts of marketing and the role of marketing in business and society.
- To understand how organizations identify customers and their wants/needs.
- To comprehend marketing decisions, based upon the combination of product, price, promotion, and distribution elements. In this course, you will study consumer and industrial markets and understand the value of the marketing mix in the marketing planning process.
- To understand marketing is carried out by an organization to meet the requirements of domestic and international buyers, both households and businesses, within the bounds of ethics and the legal environment.
- To apply key frameworks and methods, and develop analytical skills to solve marketing problems.
- To provide you with a firm foundation in marketing theory and marketing lexicon.
Syllabus
Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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Fundamental of Management(G/F/M) | regular | 1A01FOM | 4 |
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Principles of Economics(G/F/M) | regular | 1A02POE | 4 |
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Foundation of Accounting(G/F/M) | regular | 1A03FOA | 4 |
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Foundation of Statistics(G/F/M) | regular | 1A04FOS | 4 |
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Critical Thinking for Manager(G/F/M) | regular | 1B05CTM | 4 |
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Basic Communication Skills(G/F/M) | regular | 1B06BCS | 2 |
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Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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Marketing Management(G/F/M) | regular | 2A01MAM | 4 |
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Organizational Behavior(G/F/M) | regular | 2A02ORB | 4 |
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Financial Statement Analysis(G/F/M) | regular | 2A03FSA | 4 |
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Business Communication(G/F/M) | open | 2B05BUC | 4 |
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Foundation of Computer Application(G/F/M) | open | 2B06FCA | 2 |
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Business Statistics(G/F/M) | regular | 2A04BUS | 4 |
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Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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Human Resource Management(G/F/M) | regular | 3A01HRM | 4 |
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Financial Management(G/F/M) | regular | 3A02FIM | 4 |
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Management Accounting for Managers(G/F/M) | regular | 3A03MAM | 4 |
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Sales and Distribution Management(MM) | regular | 3A04SDM | 4 |
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Advertising Management( MM) | regular | 3A05ADM | 4 |
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Advanced Computer Application(G/F/M) | open | 3B06ACA | 2 |
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Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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BUSINESS LAW(G/F/M) | regular | 4A01BUL | 4 |
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BUSINESS RESEARCH METHODS(G/F/M) | regular | 4A02BRM | 4 |
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BUSINESS ETHICS AND CORPORATE GOVERNANCE(G/F/M) | regular | 4A03BEG | 4 |
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Brand Management (BBA MM) | regular | 4A04BMT | 4 |
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Rural Management (BBA MM) | regular | 4A05RUM | 4 |
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DISASTER MANAGEMENT(G/F/M) | regular | 4B06DIM | 4 |
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Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
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Production and Operation Management(GEN/FS/MM) | regular | 5A01POM | 4 |
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Taxation (GEN/FS/MM) | regular | 5A02TAX | 4 |
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Basic Econometric(GEN/FS/MM) | regular | 5A03BAE | 4 |
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Retail Marketing Management (MM) | regular | 5A04RMM | 4 |
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Project – Company Analysis (MM) | regular | 5A06PCA | 4 |
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Consumer Behavior (BBA MM) | regular | 5A05COB | 4 |
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